I‘m pretty sure at this point it has become impossible to deny the fact that we live in an increasingly tone-deaf world. It seems like every step we take away from 2006 brings us deeper and deeper into a realm of dance music that focuses so heavily on “dance” that it nearly dismisses the fact that “music” is even a part of the genre at all. And sure, beats and breaks are a great part of music as a whole, but surely we can’t survive entirely on sampled and chopped-to-groove bits of old tracks forever, can we? What happens when everything in existence before the advent of sampled dance music is used up?

such is life…

It’s almost scary to see the things that pass as good artistic work nowadays. And that’s not to say that talented disco producers do not exist (because they most certainly do), but rather that the combined efforts of The Hype Machine’s popular chart (which ranks tracks based simply on the number of little red hearts our tone deaf generation has chosen to donate to tracks chosen by an unfiltered and largely ulteriorly motivated crowd of bloggers), and the onslaught of half assed, Justice/Boys Noize/MSTRKRFT inspired, production duo’s (or perhaps quintets? Have we seen that yet?) have led to the watering down of the quality of output of music over the last several years, the image of which is summarized perfectly in the words of Remix Mag’s Kylee Swenson:

“[...]I started to get into what [Tolle] said about the human ego and how it sabotages our happiness. How true. Celebrity is everything. Fame and money are the big prizes in life. So much so that we find ourselves wasting time obsessing over promoting ourselves rather than actually making music and improving our songwriting, playing and production skills. Fifteen years ago, none of this viral-promotions stuff mattered. No one spent an hour Googling themselves and getting depressed when they realized that they weren’t more famous today than yesterday. Seriously, what are we doing?”

-Remix, October 2008 (Click here for full article)

Essentially what I’m getting at is that the world of electronic, do-it-yourself music has all but taken the mystery and magic out of a good lot of the indy scene. Producers are much more heavily set on forcing their individual releases upon the world in hopes that they might see airplay by an artist who has several well done albums under their belt, rather than creating an album of their own, and because of this, the notion of a unique and cohesive album coming from a small, indy artist has become something uncommon enough to weep for.

I and I

Alchemist Records producer(s), I and I, is exactly that artist. That is, their work has the depth of thought that allows it to expand beyond the confines of the “ten minute sensation.” Not only does the Oklahoma based group refuse to conform to “The Book of Electronic Music Standards and Practices” within each of its individual tracks (which frequently consist of sounds and melodies that are simultaneously beautiful and unheard of), but they also boast their massive artistic prowess through their having completed a nine track album (White Noise/Black Music) that knots all their ideas together to form a collective world of their own. Said concisely, White Noise/Black Music makes it easy to fall into I and I’s realm of harmony that drips Doppler Effect all over its complimentarily poppy rhythms and distant vocals, however, I’ll advise you venture into this one which a good amount of free time available; Finding your way back to real life is not so easy.

I and I – Venus

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I and I – The Top

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I and I – Thought Counts

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Tags: alchemist, boys noize, i and i, Justice, MSTRKRFT

This entry was posted on Monday, June 1st, 2009 at 12:14 pm and is filed under Disco Daily. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.